Magento Commerce

In essence, JP Graphics folding & gluing process transforms a piece of flat material into a finished product such as a box, envelope, or promotional item. This is achieved by folding the blank along pre-creased lines and applying the adhesive that will hold the product together. As a die-cut and creased blank passes through a folder-gluer, a…

Standing out in a crowded market is what every brand owner wants for their product, but in increasingly crowded markets, it is becoming harder and harder to achieve. The box is a marketing instrument and successful brand owners know that packaging is the key differentiator on the shelf. Special finishing techniques such as hot foil stamping can…

Fundraising is the lifeblood of any nonprofit. If you want people to give to your mission, they need to know about your mission, care about that mission, and understand difference you make in the world.   Personalizing your communications helps achieve these goals. How? Because it deepens engagement. When you personalize your emails and direct…

Making your folding carton ideas a reality with our Indigo 12000 TSK is easier than it has ever been. With our ability to make short production runs and live samples, you don’t have to break the bank to do a market test before that larger production run so you can have confidence that your marketing…

Your customer communications, whether print, email, or mobile, are the face of your business. If your conversation isn’t meaningful, your products never get noticed. That’s why customer-centricity (or making the customer central to every interaction) is critical to your success. Here are five steps to making sure that every communication is customer-centric:  1. Think as…

Businesses today have an even bigger challenge attracting new customers and now more than ever highly visible signage is what gets those customers in the door. The days of customers just stopping in to browse your shelves or checkout your menu are behind us. Wide format printing with large graphics will help your business attract…

Very often, buyers need more than one contact before they make a purchase. Sometimes, especially with more complex sales, they need an entire series of contacts to bring awareness, educate, and answer questions. By using gentle persistence and multiple touches, you can get far better results than with a single touch alone. Let’s look at…

What distinguishes professional communications from amateur ones? Details! Companies putting out professional direct mail, email, and mobile communications take the time to get it right. Here are five very common typography conventions that many companies get wrong, but that can set you apart by doing them correctly. 1. Using smart quotes. Whether you are reproducing…

When you think about your most influential marketing channels, does packaging come to mind? If not, it should. If retailers are selling your products, the packaging is often customers’ first experience with your brand. You may have the most exceptional product in the world, but if your packaging is “meh” and your competitor’s is more…

When the dust settles trade shows will start again and now is the right time to make sure you get the most out of your investment. Did you know that 76% of B2B marketers consider event marketing to be their most successful top-of-funnel marketing tactic? If you are one of them, this number doesn’t surprise…