In today’s world, customers want easy. Whether it’s shopping, researching products, or hearing about products for the first time, they want everything to be seamless. Yet for many, the process is still fragmented. How can you connect the dots so that your customers receive a consistent, relevant message regardless of the channel? It starts with…
Color is a critical element of any marketing program. In fact, a new study from Go Inspire Group found that, increased design vibrancy produced an overall revenue increase of 20%.[1] But color isn’t just for images. With a little creativity, you can find great new ways to grab attention and draw your customers’ eyes to…
Paper is more than a substrate on which to print. It has personality. It can be warm or cool. Bright or mellow. Earthy or blingy. Let’s look at some key factors that impact the personality of your paper: 1. Lighter and brighter? Brightness refers to the amount of light that is reflected from the paper….
As marketers, we know that personalizing your print and email communications works. But how well? Metrics from personalized campaigns range from single digits to nearly 100%. It’s always tempting to compare your campaigns to others, especially those in published articles or case studies. However, you can’t necessarily tell the success or profitability of a campaign…
Did you know that even during the Great Depression, some companies thrived? While other marketers were cutting their spending, a few businesses like Camel and Chevrolet took the opportunity to use aggressive marketing tactics to grab market share from their competitors. It’s proof that the key to long-term success in any economy is to get…
What is the difference between a great personalized print campaign and a flop? Adhering to best practices. Knowing today’s best practices can make the difference between a good campaign and a great one. Let’s look at five best practices for 1:1 (personalized) print marketing that you should be using in all of your campaigns. 1….
It’s here! Pantone’s Color of the Year for 2019. It’s Living Coral, Pantone 16-1546. After considering trends in everything from fashion to décor, Pantone announced this vibrant, yet warm color as it top pick. In a world filled with uncertainty, Pantone chose Living Coral for its warmth and optimism. After all, what better to represent…
