Making your folding carton ideas a reality with our Indigo 12000 TSK is easier than it has ever been. With our ability to make short production runs and live samples, you don’t have to break the bank to do a market test before that larger production run so you can have confidence that your marketing…
Want to Sell More? Get Customers to Care About Your Mail
Your customer communications, whether print, email, or mobile, are the face of your business. If your conversation isn’t meaningful, your products never get noticed. That’s why customer-centricity (or making the customer central to every interaction) is critical to your success. Here are five steps to making sure that every communication is customer-centric: 1. Think as…
Increase your bottom line and attract your target audience with impactful LARGE graphics.
Businesses today have an even bigger challenge attracting new customers and now more than ever highly visible signage is what gets those customers in the door. The days of customers just stopping in to browse your shelves or checkout your menu are behind us. Wide format printing with large graphics will help your business attract…
Persistence Pays Off with 1400% ROI
Very often, buyers need more than one contact before they make a purchase. Sometimes, especially with more complex sales, they need an entire series of contacts to bring awareness, educate, and answer questions. By using gentle persistence and multiple touches, you can get far better results than with a single touch alone. Let’s look at…
When It Comes to Typography, Look Like a Pro
What distinguishes professional communications from amateur ones? Details! Companies putting out professional direct mail, email, and mobile communications take the time to get it right. Here are five very common typography conventions that many companies get wrong, but that can set you apart by doing them correctly. 1. Using smart quotes. Whether you are reproducing…
Are You Giving Packaging Enough Love?
When you think about your most influential marketing channels, does packaging come to mind? If not, it should. If retailers are selling your products, the packaging is often customers’ first experience with your brand. You may have the most exceptional product in the world, but if your packaging is “meh” and your competitor’s is more…
5 Tips for Maximizing Trade Show Marketing after Covid-19
When the dust settles trade shows will start again and now is the right time to make sure you get the most out of your investment. Did you know that 76% of B2B marketers consider event marketing to be their most successful top-of-funnel marketing tactic? If you are one of them, this number doesn’t surprise…
Make It Personal: It’s Not Optional Anymore
It used to be that personalizing your marketing, whether digitally or in print, was something that made you stand out. It was something your competitors weren’t doing, so your customers and prospects took notice. Today, personalization has become expected so that people notice if you are not personalizing. Instead of being a positive differentiator, it has become…
To our valued customers and community
As we drafted our community message regarding the current COVID-19 crisis, it occurred to us that perhaps we might offer a different kind of message. Rest assured, we at JP Graphics Inc. are working at all of the prescribed actions to reduce density and protect our team, their families and our community. Aside from that,…
3 Multichannel Marketing Stats to Inspire You
Multichannel marketing campaigns are more effective than single-channel campaigns, but let’s face it, they are more work, too. Check out these multichannel marketing statistics, which can keep you motivated to “channel” your way to success. 1. Two-thirds of shoppers use more than one channel. This data comes from the Wharton School of Business, which found…