What distinguishes professional communications from amateur ones? Details! Companies putting out professional direct mail, email, and mobile communications take the time to get it right. Here are five very common typography conventions that many companies get wrong, but that can set you apart by doing them correctly. 1. Using smart quotes. Whether you are reproducing…
Are You Giving Packaging Enough Love?
When you think about your most influential marketing channels, does packaging come to mind? If not, it should. If retailers are selling your products, the packaging is often customers’ first experience with your brand. You may have the most exceptional product in the world, but if your packaging is “meh” and your competitor’s is more…
5 Tips for Maximizing Trade Show Marketing after Covid-19
When the dust settles trade shows will start again and now is the right time to make sure you get the most out of your investment. Did you know that 76% of B2B marketers consider event marketing to be their most successful top-of-funnel marketing tactic? If you are one of them, this number doesn’t surprise…
Make It Personal: It’s Not Optional Anymore
It used to be that personalizing your marketing, whether digitally or in print, was something that made you stand out. It was something your competitors weren’t doing, so your customers and prospects took notice. Today, personalization has become expected so that people notice if you are not personalizing. Instead of being a positive differentiator, it has become…
To our valued customers and community
As we drafted our community message regarding the current COVID-19 crisis, it occurred to us that perhaps we might offer a different kind of message. Rest assured, we at JP Graphics Inc. are working at all of the prescribed actions to reduce density and protect our team, their families and our community. Aside from that,…
3 Multichannel Marketing Stats to Inspire You
Multichannel marketing campaigns are more effective than single-channel campaigns, but let’s face it, they are more work, too. Check out these multichannel marketing statistics, which can keep you motivated to “channel” your way to success. 1. Two-thirds of shoppers use more than one channel. This data comes from the Wharton School of Business, which found…
Investments and Upgrades in 2019, 2020, and Beyond
2020 is upon us, and we couldn’t be more excited! In the last year alone, JP Graphics made tremendous investments in technology and equipment, which allows us to continue to offer you leading-edge capabilities along with premier quality and cost efficiencies. Please reach out to learn how our advanced level expertise and technology can help…
Want to Sell More? Keep It Dripping!
If you keep hearing the term “drip marketing,” there’s a reason. It’s a powerful lead nurturing tool that works. The marketer sends (drips) regular marketing communications, often through multiple channels, with strategic precision designed to move a prospect through the sales funnel over time. It uses a combination of direct mail, email, mobile marketing, newsletters,…
What to Expect with a Best-in-Class Direct Mail Provider
Do you already have a direct mail provider? Have you been working with the same company for years and think, “Things are going just fine, why make a change?” If you are happy with your current provider, great! But it’s always worth asking the question, “What else could I be getting? Am I leaving opportunities…
Why Your Text Should Have Color, Too
When it comes to images, we know that color pushes the needle when it comes to motivating buyers. A picture of a juicy hamburger topped with bright green lettuce and ripe red tomato is far more compelling than the same image in black-and-white. So why should we be surprised that color in your marketing and…